The Art of Boston Executive Headshots

Every city has a personality, a culture, something it’s known for – and often it’s reflected in the people, how they dress, talk, the social and business norms, etc. I’ve worked with people in many cities around the world, and have lived in New York, Florida, Texas, and Massachusetts – and can reliably attest that they are all very different.

I love Boston – it has a rich and vibrant culture (and great sports teams), and active business community. It is liberal in many ways, yet in others one could call it conservative. There are businesses that have been around for over 100 years, along with a very active start-up community, particularly in the biotechnology area.

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Headshots Should Amplify Your Brand

OK, I admit it – I’m a bit of a LinkedIn junkie – reading articles, researching businesses and individuals, and of course looking at profile photos as well as headshots of management/leadership teams on their LinkedIn Profiles and business websites. The good news is that businesses and individuals are starting to realize that posting any image is not an effective strategy – indeed, it’s not a strategy at all.

Like it or not, we all have pre-conceived notions about how things are supposed to be – we have internal biases (rightly or wrongly) that are the result of many factors (and are not the subject of this post). Yes, these evolve over time, and being introspective means that we acknowledge these and then make conscious decisions on how we will (or will not) act on these.

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Brand Amplification thru Employee Posts on LinkedIn

LinkedIn is arguably the most successful social media platform for business, growing at a phenomenal rate and now boasts over 610M members worldwide (with 160M US workers). In the past it was a job search tool/engine – over the last several years, businesses/brands are using LinkedIn to grow relationships, promote themselves, raise awareness, keep people informed, post jobs, make announcements, etc.. And with good reason – some interesting statistics (from LinkedIn):

  • Over 50% of Americans with a college degree use LinkedIn

  • 45% are in upper management

  • Over 30M businesses have LinkedIn Profiles

  • 50% of web traffic originating from social media came from LinkedIn

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